Toyota Discontinues Scion due to Poor Sales
This morning, Toyota has announced that the car company will discontinue its Scion brand, aimed at younger car buyers, after years of slumping sales.
Scion was established as a separate brand in 2003 for sale in U.S., Canada, and Puerto Rico, but sales plunged following the economic recession in 2008 and never fully recovered. Sales of all models combined peaked at just over 173,000 in 2006. Last year, there were just over 56,000 sold.
The MY17 Scion, FR-S sports car, iA sedan, and the iM 5-door hatchback and the C-HR, which recently debited at the L.A. Auto Show, will be rolled into the standard Toyota line-up. The tC sports coupe will have one more release before production ends that same month.
Scion owners can still visit Toyota service departments for maintenance and repairs.
I own a 2015 Scion XB and it really saddens me to hear this news. I really like the brand.
Source: ABC 7